The Fake Apple Store in China

Rabu, 20 Juli 2011

The signs look real, the products look real and the staff all think they work for Steve Jobs – but this Apple store in China is a complete fake.

It was spotted in Kunming in the south-west of the country by U.S blogger BirdAbroad, who was convinced at first that it was a real store. But then she noticed that the signage said ‘Apple Store’ – and Steve Jobs’ electronics giant never writes that on its signs.

Upon closer inspection, she noticed other things that weren’t quite right.

‘The name tags around the necks of the friendly sales people didn’t actually have names on them – just an Apple logo and the anonymous designation “Staff”,’ she wrote on her blog.

‘Also, the stairs were poorly made and the walls hadn’t been painted properly.’

She added: ‘This was a total Apple store rip-off. A beautiful rip-off – a brilliant one – the best rip-off store we had ever seen. Even the salespeople genuinely thought they worked for Apple.'

An Apple spokeswoman confirmed that BirdAbroad was absolutely correct.

She told MailOnline that the Kunming store was indeed ‘unauthorised’. The fake shop, however, certainly isn’t in danger of denting Apple’s profit margins.

It has just managed to set a record for its quarterly profit and revenue, driving its shares up to more than seven per cent. Blockbuster sales of the iPhone and strong Asian business are being credited for the surge as sales of its iconic products far outpaced forecasts.

This helped drive a near-doubling of revenue in the fiscal third quarter. Its shares leapt to a high of $405 after a brief after-hours trading suspension and closed at a record high of $376.85.

Apple sold 20.34 million iPhones during the quarter versus an expected 17 to 18 million, which analysts say helped it vault past Nokia and Samsung Electronics to become the world's biggest smartphone maker.

One weak spot in Apple's strong quarter was the 7.5 million iPods that the company sold, which is about 20 per cent lower than its iPod sales last year. Last quarter marked the first time Apple's tablet outsold its iconic MP3 player. KOMPAS.com

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